Increasing participation in and access by setting high standards for education, access and public events and broadly promoting the value of art and creativity.

The Taskforce recommends three sets of initiatives to build participation and access statewide.


A. Driving engagement and participation by young people and in schools.

In this area, the Taskforce recommends:


Initiative 27.

That Creative Victoria work with the Department of Education and Training to ensure all Victorian schools embed meaningful arts programs in their curricula and develop stronger creative and artistic capability in children and young people. The Government should explicitly and tangibly recognise the importance of creative learning and careers through stronger integration of activities based on critical and creative thinking in schools. This means, for example, embedding arts and design more strongly in the curriculum, perhaps tagging it as ‘STEAM’ (by adding ‘A’ for arts to the science, technology, engineering and maths acronym ‘STEM’). Better careers information should also be provided to school careers counsellors about the possibilities of creative careers.

Read the feedback received on this initiative.


Initiative 28.

Introducing a mechanism for school students giving subsidised entry to a package of selected cultural and arts events in the State, considering the merits of similar initiatives implemented elsewhere.

Read the feedback received on this initiative.


B. Improving quality, diversity and access to festivals, events, collections and exhibitions.

In this area, the Taskforce recommends:


Initiative 29.

Reviewing festivals across the State to deliver a coherent strategy that leverages the best and most distinctive program. A review could explore management and delivery of Victoria’s festivals, audience cultivation and reach, place-making, funding, timing, frequency, sustainability and diversity. A new approach to festivals presents significant opportunities to expand audience engagement in the regions and to increase recognition and demand for Victorian cultural and creative products in Australia and overseas.

Read the feedback received on this initiative.


Initiative 30.

Establishing a high profile series of professionally curated engagements and talks with (globally and locally) leading practitioners from across the cultural and creative landscape. The series should be ambitious and audacious. Potential partners could be the City of Melbourne, and / or Regional Centres of Culture, Wheeler Centre programs, and draw on assets such as Melbourne’s UNESCO status as a City of Literature.

Read the feedback received on this initiative.


Initiative 31.

Establishing an open data resource platform to empower audiences and enable arts and cultural organisations to better target their marketing efforts. The platform would capture data from arts providers, promoters, funders and patrons, would comply with privacy standards and allow consumers to control their own data. Services (apps) could then be built on the platform to improve the links between arts organisations and their audiences (e.g. by enabling personalised marketing, individualised feedback, ‘micro-patronage’ or crowdfunding). Collected data would also provide detailed insights into the arts’ economic and cultural contribution to Victoria.

Read the feedback received on this initiative.


Initiative 32.

Developing a long-term strategy for the storage, management, access to and use of Victoria’s State- owned arts and cultural collections, including consideration of storage, digitisation, community access (e.g. Creative Commons licensing) as well as consideration of disposal / sale where no longer required or seen as valuable.

Read the feedback received on this initiative.


Initiative 33.

Completing the feasibility study (and response to it) for a House of World Cultures, a creative hub profiling and promoting Victoria’s diversity of cultural expressions and providing the state with a valuable cultural asset that would also be a tourist attraction.

Read the feedback received on this initiative.


C. Improving statewide cultural and creative experiences through local government, local communities and cultural organisations.

In this area, the Taskforce recommends:


Initiative 34.

Creating a strategic State–local Government framework for collaborative action on cultural infrastructure (assets, spaces and buildings), programming and audience growth. This has already commenced in a partnership with the City of Melbourne and should extend to other local governments. The framework for collaborative action should consider the role of libraries, historical societies and museums across the State and take a fresh look at how these meet contemporary objectives to preserve and present stories and culture, provide engaging experiences for visitors, attract tourism and educate children and communities.

Read the feedback received on this initiative.


Initiative 35.

More broadly, working with local government to implement the existing statewide Regional Arts and Culture Program, and adopting a more inclusive approach when establishing cultural precincts to build local community engagement and tourism. This will include a Regional Centres of Culture initiative, a year-long arts and cultural celebration of a particular Victorian region, and ways to extend performances, events and exhibitions across the state from funded arts organisations and others.

It should also consider ways to share access with, and to, regional, outer-suburban and urban arts across the state, including through transport and technological means. This includes giving city-based people access to regional and outer-suburban arts, as well as supporting regional audiences to experience touring and other new work.

Read the feedback received on this initiative.


Initiative 36.

Requiring cultural and creative organisations, as part of normal business operations, to take formal steps to reduce barriers to participation, and promote inclusion in their activities and functions. This is to ensure that people with a disability or from different cultural backgrounds (including artists, staff, volunteers, audience and community participants) can access employment opportunities, information, services and facilities. These measures should be contained in inclusion plans reflecting the diversity of the population.

Read the feedback received on this initiative.